"2049" Launch and Opening Event
The Quest
An exceptional show produced by MGM Macau together with the legendary Zhang Yimou, “2049” is the must see Culture x Tech residency in Macau. Launched in December 2024, MGM requested a highly intensive guest relations and protocol service for a 2-night opening event, aimed at creating a seamless and impeccable arrival moment for all Guest of Honour, resorts’ business partners and invited guests from the community sector.
Solution
Upon appointment, we have promptly offered a team of 6 to give instant response on zoning and seating plan arrangement. A round-the-clock planning and ticketing coordination was made prior to event day. We have also worked hand-in-hand with the agency from Hong Kong, taking care of all on-site VIPs' arrival meet and greet.
Happening
The event was held on 15-16 December 2024. A team of 20 escorts were arranged on the red carpet for all VIPs, government officials and Guest of Honour. We have managed and coordinated the arrival protocol of MSAR senior officials, including Chief Executives. In addition, we have also appointed a team of 4 at the front of house to set-up the reception, ticketing counter with dispatch service, catering over 2000 guests. The programme also includes an unveiling ceremony of the MGM signature gold lion right at the entrance of the show theatre.
Achievement
This is an intensive yet full of challenges and fun event for us. Thanks to the support from MGM PR teams, the 2-night opening event was held successfully and the show received phenomenal positive feedback and comments from the audience and industry.
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