“Art-Zoo Splashes of Joy” World of Wonders
The Quest
MGM Macau is known for their passion and support in the realms of Arts & Culture. The mission to revitalize Barra District is therefore a perfect opportunity to showcase arts and lifestyle elements that blend seamlessly in a historical destination. We were asked to create a campaign with these key elements: artsy, entertaining, trendy, lifestyle, and educational.
Solution
An extensive research and brainstorming session has brought us the renowned Singaporean artist, Jackson Tan and his creation, Bruno the bear.
Inspired by the Marine museum and heritage at the Barra District, we proposed to collaborate with Jackson and develop a concept with both entertainment and education.
The campaign includes an inflatable playground for the youngsters next to the Barra Kitchen, a gigantic inflatable Bruno Bear at the Barra pond, a submarine showcasing videos for marine education at the Dock area and workshops throughout the period to attract locals to visit during the weekend.
Happening
The “Art-Zoo Splashes of Joy” World of Wonders : Inflatable Playground was set to open from 18 December 2024 to 17 February 2025, operating daily from 11am onwards with free admission.
Workshops on art and environmental education were also available during the weekend with 2 sessions per day.
An opening ceremony followed by a community “Poon Choi Banquet” was held on xx December 2024.
Achievement
With much appreciation from the community and tourists, the playground has a visitation of over 20,000 guests throughout the period.
We have also invited leaders from MSAR government and the Artist, Jackson Tan from Singapore to be the officiating guest for the opening ceremony. The event also marked the MGM 17th Anniversary in Macau while inviting over 400 guests from the community to the “Poon Choi Banquet”.
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